Your Desire
to care, protect and nuture
Your Goal
to help others
Your Strategy
do things for others
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This Brand Personality aims to make people feel secure or nurtured and is focused on generosity and compassion. Caregiver brands give entirely of themselves to make sure others are taken care of.
to care, protect and nuture
to help others
do things for others
treat others the way you want to be treated
neglect, instability and ingratitude
martyrdom and being exploited
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Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.