Brand Personalities

The Seducer

The Seducer brand is about evoking emotion and creating relationships. The brand is interested in building real partnerships amongst employees and clients; seeing the possibilities for greater quality of life and establishing harmonious ways of working together.

Attributes: enthusiastic, intimate, loving, passionate, grateful, enticing, captivating, warm, connected, pleasurable, indulgent, committed, evokes emotion

Motto: You’re the only one
Core desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love
Greatest fear: being alone, a wallflower, unwanted, unloved
Strategy: to become more and more physically and emotionally attractive
Weakness: outward-directed desire to please others at risk of losing own identity
Talent: passion, gratitude, appreciation, and commitment

The Seducer may be a good identity for your brand if:

  • it helps people belong, find friends or partners
  • its function is to help people have a good time
  • it is low to moderately priced
  • it is produced by a freewheeling, fun-loving organisational structure
  • it needs to differentiate itself from self-important, overconfident brands

The Seducer is also known as:

  • Partner/intimate: Forms close bonds; finds ways to make others feel special
  • Harmoniser: Ensures that relationships are harmonious and pleasurable
  • Connector/matchmaker: Brings together people/groups who are well suited
    for each other
  • Aesthete: Appreciates/creates beauty and beautiful environments
  • Bon vivant: Lives life with passion and enthusiasm


WRD has created a Brand Personalities online app which through a series of steps we are able to determine (alongside the business owner) what brand archetype they are. For more information on this service, please call 02 4732 4766 or email your enquiry.