Brand Personalities

The Magician

The Magician brand serves as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation.

Attributes: visionary, inventor, healer, spiritual, holistic, intuitive, value magical moments and special rituals, catalyst for change, charismatic leader, sharmon

Motto: I make things happen.
Core desire: understanding the fundamental laws of the universe
Goal: to make dreams come true
Greatest fear: unintended negative consequences
Strategy: develop a vision and live by it
Weakness: becoming manipulative
Talent: finding win-win solutions

The Magician could be the right identity for your brand if:

– the product or service is transformative

  • its implicit promise is to transform customers
  • it has a new-age quality
  • it is consciousness-expanding
  • it is user-friendly
  • has spiritual connotations
  • it is a very new, contemporary product
  • it is medium- to high-priced

The Magician is also known as:

  • Catalyst/change agent : Sees opportunities for change or provides impetus for innovative transformation
  • Envisioner : Sees possibilities and develops a clear vision of the future
  • Healer : Effects individual or group healing
  • Intuitive : Uses synchronicities/hunches/serendipity to set a course
  • Wizard: Has a talent for unexpected, serendipitous results


WRD has created a Brand Personalities online app which through a series of steps we are able to determine (alongside the business owner) what brand archetype they are. For more information on this service, please call 02 4732 4766 or email your enquiry.